Facebook is an extremely effective marketing tool, especially for consumer driven organizations. To be successful marketing on Facebook, you need to have a well thought out strategy that you will stick to. Here are three easy steps to starting your Facebook marketing strategy.

Step 1: Determine Your Overall Goal
Before jumping into Facebook to market your business, you need to determine why you are doing so. Ask yourself, what is the purpose for building a presence on Facebook? Make sure your goal is measureable and realistic. Wanting to build thousands of fans on your business page is not an obtainable or realistic goal. Increasing traffic to your website or blog by 25% is. Putting specific metrics in place for goals allows you to gauge degrees of success or failure and allows you monitor and adjust your tactics that you implement to achieve those goals.

Step 2: Be a Content Making Machine
Just because you have a Facebook business page does not mean that people will magically find and follow you. You must create useful content that your target audience is interested in, will engage with, and will share. How can you do this? Well, FYItag social media software allows you to schedule your posts and add RSS feeds for constant content sharing. Other types of content you can post include:
• Images
• News stories
• Events
• Customer success stories

Step 3: Monitor, Measure, Refine
Now that you have measureable goals and are a content making machine, you must monitor your results to see what is working, and what is not. You can do this easily with FYItag through the Participate feature . All incoming comments on your Facebook posts will be listed here. You can easily see the comments and post your reply quickly. Over the course of the month, you can monitor which posts receive the most comments and which didn’t receive any. Use the File Cabinets in FYItag to organize your posts by topics that worked so you may build upon that theme. To further measure success, a web analytics package, like Google Analytics, will help you determine how much traffic Facebook is sending. Based on your metrics, adjust your strategy your page accordingly.
For more useful tips, please read more of our blog posts. http://fyitag.com/blogcategory/community
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Johnathon Howard
CMO
FYItag, Inc.