We are reaching the end of this blog series and hopefully many of these tips are helping you get excited about being part of the “Grand Conversation.”  I do have a word of caution; don’t be the person who communicates way too much over social media.  Here are a couple of tips to make sure you leave people wanting to hear more from you with a balanced, consistent, stream of communication.

1.  Spreading Out Information - Sometimes when the creative juices are flowing, you can be tempted to publish a lot all at once.  Unless it’s part of your strategy and key to what you are promoting, don’t do it.  Spread what you have to say out over the week or the month. When you first start out, social media can be like that new toy that you can’t stop playing with, especially if you are getting results!  You need to save some of those ideas for the next day when the ideas aren’t coming or you don’t have the time to write something. You also want to avoid overwhelming your audience with so much information that they stop reading and tune out.

FYItag is a calendar driven application where you can plan out what you are going to say in advance. You can write when you actually have the idea or have time, and then schedule it so it goes out at the best time possible. The software will publish to all of the popular social media sites at the time you have chosen to give the post the most impact. 

FYItag also has a folder structure so you can categorize your ideas and conversations, making it very easy to keep your ideas organized, even if the social media sites are not.

2.  Have Fun -People enjoy social media and you need to help them continue to enjoy it.  Social media is very forgiving.  It is a very different way of marketing your business and should be treated as such.  Even when recording for Radio or TV, voice announcers smile because it comes across as more pleasant.  The same thing holds true for social media writing, so make sure you are smiling when you write and let your personality come through.  If you are having a bad day or don’t feel like writing then don’t, use an idea you saved for just this type of situation, pass on relevant information that someone else has written, or even record a quick video of one of your employees or customers and post it!

FYItag was created to simplify the burden of communicating to customers over multiple social media networks consistently.  You can concentrate on your message while using a familiar and consistent workflow that makes all of the social media networks work and behave in the same way.

We hope that you have enjoyed this blog series.  For more useful tips, please visit us at fyitag.com.  While you are there you can sign up for a free 30 day trial of the FYItag software.

Johnathon Howard

CMO

Please check out the other blogs in this series:

Part 1 in the blog series: Starting out

Part 2 in the blog series: Setting up for success

Part 3 in the blog series: What to say

Part 4 in the blog series: Ideas and the power of pictures